Mission: To market and promote Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy.
To serve visitors with genuine hospitality since Southern Starts Here.
The Lexington Convention and Visitors Bureau (VisitLEX) positively impacts the economic well-being of Lexington-Fayette County by marketing the Bluegrass Region as an outstanding destination for leisure travel, business travel, meetings and conventions, and by providing quality service to these visitors.
In Lexington, as in cities across the country, the Bureau has three prime responsibilities:
- To encourage visitors to discover the historic, cultural and recreational opportunities available in the Lexington area.
- To encourage groups to hold meetings, conventions and trade shows in Lexington.
- To assist groups with meeting preparations and while their meeting is in progress.
A convention and visitors bureau does not organize meetings and conventions, but guides meeting planners and visitors to attractions and services that result in a positive Lexington experience.